Wednesday, October 21, 2020 6:39:58 AM - Markets open
VN-INDEX 944.42 +0.73/+0.08%
HNX-INDEX 140.33 -0.56/-0.40%
UPCOM-INDEX 63.71 -0.24/-0.37%
HCM City wants its businesses to create global brands
Vietnam News - 12/22/2019 2:08:14 PM
 (0 ratings. You must sign in to rate.)
HCM City authorities are seeking to create favourable conditions for local businesses to develop trademarks and brands to compete with foreign rivals at home and abroad, its leader has said.
Nguyễn Thành Phong, chairman of the city People’s Committee, told a conference yesterday (December 20), “Developing trademarks and brand names for enterprises and their products is a sustainable advantage for them to affirm their position.”
Before attracting foreign companies, the city needs to ensure local players improve their competitiveness, innovate and, especially, develop brands and trademarks, he added.
Trần Vĩnh Tuyến, people’s committee vice chairman, said when the city has famous trademarks and brand names, its image and products would become globally renowned.
He instructed the city Department of Industry and Trade to set up institute a programme for developing such trademarks and brand names.
Phạm Thành Kiên, director of the Department of Industry and Trade, said, “Enterprises with products which have trademarks and brand names can sustain rapid growth in turnover and profit.”
Not only large companies but also small and medium-sized ones should pay more attention to this, he said.
“The department will continue to assist and train enterprises to address their problems in developing brands and, especially, trademark registration.”
It would help businesses take part in city promotion programmes that provide loans for developing and acquiring technologies, expanding production and entering global supply chains, he said.
Nguyễn Quốc Thịnh of the Institute for Brand and Competitiveness Strategy said HCM City needs several large enterprises to take the lead in developing trademarks and brands and then train others in the task.
The city’s brand name would develop based on its businesses’ brand names and trademarks rather than famous destinations, he added.  
Nguyễn Đức Sơn, CEO of US company Richard Moore Associates and chairman of Plato Academy, said the city and enterprises should apply international standards and new methodologies in branding.
Dr Võ Trí Thành, a senior economist at the Central Institute for Economic Management (CIEM) and a member of the National Financial and Monetary Policy, said the city’s programme for developing brand names and trademarks should dovetail with the national branding strategy.
The conference was organised by the city People’s Committee. VNS
Read original article here
Newer News
06/10 Hanoi a bright spot in FDI attraction
02/10 Canada affirms strong trade ties with Vietnam
30/09 September CPI up 0.12 percent
23/09 EVFTA brings new impetus for Vietnam’s fishery exports
21/09 Vietnam’s GDP to grow 2-3 percent this year: former GSO director
14/09 Construction steel sales projected to recover in year-end months
11/09 VN energy sector a magnet for foreign investors
05/09 HCM City maintains export growth in eight months
27/08 Import-export expected to drive credit growth
24/08 Việt Nam shrimp exports to South Korea to edge up: VASEP
Older News
16/12 Vietnam’s November PMI up from last month
14/12 Việt Nam’s fruit and vegetable export value falls in 11 months
12/12 Vietnam facilitates trade with Russian firms: Deputy PM
06/12 Tra fish exports to Russia slump
03/12 Vietnam’s economy stays positive amid global growth slowdown: PM
01/12 E-commerce helps develop logistics property sector
27/11 Vietnam attracts 31.8 billion USD in FDI in 11 months
24/11 World Trade Centre to be built in Bình Dương New City
22/11 Vietnamese economy forecast to grow 7 percent during 2021-2025
20/11 Software firms are adding more value to their products
Newsletter Signup
Top Stories
Funds reports good performance in Q3
Vietnam enters third wave of business reforms: Minister
Billions of banking stocks to flood market under dividend plans
Reference exchange rate down 5 VND on September 15
Construction steel sales projected to recover in year-end months
Market Update
Last updated at 3:10:03 PM
VN-INDEX 944.42 +0.73/+0.08%
Real-time chart
Top 5 Actives
Top 5 Gainers
Top 5 Losers
My Favorite Quotes
Your most recently viewed tickers will automatically show up here if you type a ticker in the Get Quotes box on the top of the page.
Company Research
Type in the symbol above for thorough background information, key statistics and financial information.
Stock Sectors
We continuously improve our services, here are the latest updates...
Allow you to monitor a customised group of securities. You can set up multiple Portfolios to help you better manage your investments.
Trigger Alerts
Get up-to-date alerts delivered directly to your email address.
Stock Screener
Allow you to filter the market and find exactly what sort of company you are looking for.
Live Terminal
Get instant access to FREE REAL-TIME streaming quotes for hundreds of stocks from HOSE, HNX and UPCOM exchanges.