Vinamilk products, served on Vietnam Airlines flights departing from Vietnam, will have specially designed packing to promote the quality of the country’s single four-star airline.

 

This is part of a five-year strategic deal inked between the national flag carrier and the Vietnam Dairy Products Joint Stock Company (Vinamilk) on August 6.

 

Total value of Vinamilk’s products on board is expected to increase 10 percent every year.

 

Under the cooperation programme, which is valid until 2023, both sides also cooperate in other sectors such as co-branding in some events, marketing campaigns, sharing experience in management and operation of supply chain, warehouse system, and relevant information on consumption market, and branding reports.

 

Vietnam Airlines General Director Duong Tri Thanh said that the strategic agreement between the two leading firms in Vietnam will inspire the development of value chain, which connects Vietnamese brands during the global integration.

 

“Vinamilk has been a partner of Vietnam Airlines for years. We understand each other’s strengths in the development of Vietnamese values. Clean agricultural ecosystem, nutritious products, and food safety are what we need to popularise worldwide”, he noticed.

 

Meanwhile, Vinamilk General Director Mai Kieu Lien underlined that the co-branding will not only help the two corporations develop trade but also promote the two brands in the international arena.-VNA