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Analysis Reports
Stockbiz.vn analysis reports provides a comprehensive and complete analysis of the industry, business and economic issues.
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Title:
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VIETNAM FOOD & DRINK REPORT Q1 2013
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Category:
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Market Overview
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Source:
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Business Monitor International Ltd.
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Sector:
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Company:
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Detail:
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Date:
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12/14/2012
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Pages:
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112
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Language:
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English
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File Type:
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Size:
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811 Kb
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How useful is this report?
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Summary:
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Despite the expected stuttering of the near-term consumer story in Vietnam, we remain optimistic about the country’s longer-term commercial potential. Our view is based on factors such as the country’s favourable demographic profile, with under-30s accounting for half of total population, and the immaturity of food, drink and mass grocery retail sectors. Added to that, urban consumers in particular are increasingly receptive to marketing and promotional initiatives, with premiumisation thus expected to remain one of the key drivers of consumer spending.
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