Sunday, September 24, 2017 10:08:37 AM - Markets closed
VN-INDEX 807.13 +3.20/+0.40%
HNX-INDEX 106.52 +0.77/+0.72%
UPCOM-INDEX 54.55 +0.06/+0.11%
VN needs national branding: experts
Source: VNS - 4/20/2017 9:18:37 AM
 (0 ratings. You must sign in to rate.)
Việt Nam must reach a higher level of national and international branding on its path to economic and societal development. This was the consensus at a conference on green growth development strategy held yesterday in Hà Nội.

 “As the country integrates itself into the global economy and elevates its political economic status, Việt Nam needs to build a strong and reliable national image while making sustainable development," said Đỗ Kim Lang, deputy head of the Vietnam Trade Promotion Agency (Vietrade).

The conference, held by the National Branding Programme Secretariat, discussed the importance of national brand building in order to achieve an effective green economy for Việt Nam and raise corporate awareness of the matter.

In agreement with Lang, Đặng Thúy Hà, Nielsen’s Vietnam representative, suggested the country prioritise green growth for fast and sustainable progress.

“Up to 80 per cent of consumers in Việt Nam now agree to pay a higher price for products made by firms displaying social corporate responsibility and a tendency towards sustainable development. Their chief concern at the moment is for health and healthy goods, so businesses should develop sustainable goods and services,” said Hà.

Hà also advised businesses to build up consumer loyalty through long-term health-related strategies and a realistic distribution system, as well as proper post-purchase customer care.

Centred on four key topics of green growth trend, green consumption, green quality and first hand experience in green branding, the conference allowed managers, investors and businesses to share their experience and broaden cooperation in the sustainable development field, as well as a chance to promote the national branding programme.

It acted as a friendly environment for dialogues about practical and urgent issues in green branding for Vietnamese firms, with exchanges between policy makers and businesses on supporting policies and solutions for sustainability.

Nielsen Vietnam reported that its research shows products with branded commitments to good quality and eco friendly development are much more likely to succeed than those without - four per cent growth prospects as opposed to one per cent.

For fast consumption goods like food and beverages, the growth rates for eco friendly products range from two to 11 per cent, creating a significant drive for businesses.

The conference is a part of the national branding programme to promote Việt Nam’s image as a reliable producer and supplier of a variety of high quality goods and services, and increase recognition of Vietnamese products for their quality, innovation or creativity.

Newer News
26/04 Gov’t aims for public debt below 65% of GDP
25/04 Corporate governance ignored in VN
21/04 Wood exports surge 17.1% in Q1
21/04 Petroleum prices increased by VNĐ350 per litre
20/04 SCIC targets 7.34 trillion VND in post-tax profit in 2017
20/04 Petrolimex’s foreign ownership cap at 20%
Older News
19/04 Wood industry urged to develop more linkages
18/04 Steel industry to grow, export pressures high
14/04 SCIC plans to sell State capital in 137 firms
14/04 Experts urge private economy boost
13/04 Businesses more aware of CSR: Vietnam Report
11/04 EU investors pump more than $21.56 billion in Việt Nam
11/04 VN to reach GDP of 6.5% this year
07/04 Domestic price hike hurts VN rice exporters
07/04 Q2 GDP growth forecast: 5.6%
04/04 Việt Nam’s pepper products to be traded on VNX 9
Newsletter Signup
Top Stories
VN manufacturing PMI hits 22-month high in March
CPI goes up 4.96 percent year-on-year in first quarter
Slight rise in February CPI
Draft decree on State monopoly in trade submitted to Government
CPI ups 0.46% in January
Market Update
Last updated at 3:01:08 PM
VN-INDEX 807.13 +3.20/+0.40%
Real-time chart
Top 5 Actives
Top 5 Gainers
Top 5 Losers
My Favorite Quotes
Your most recently viewed tickers will automatically show up here if you type a ticker in the Get Quotes box on the top of the page.
Company Research
Type in the symbol above for thorough background information, key statistics and financial information.
Stock Sectors
We continuously improve our services, here are the latest updates...
Allow you to monitor a customised group of securities. You can set up multiple Portfolios to help you better manage your investments.
Trigger Alerts
Get up-to-date alerts delivered directly to your email address.
Stock Screener
Allow you to filter the market and find exactly what sort of company you are looking for.
Live Terminal
Get instant access to FREE REAL-TIME streaming quotes for hundreds of stocks from HOSE, HNX and UPCOM exchanges.